I specialize in brand communication, integrating roles in Strategy, Creative Direction, Graphic Design, and Project Management. With experience across the U.S., Europe, and Brazil, I bring an international perspective to my collaborations with startups and dynamic businesses, translating strategy into impactful visuals. In 2018, I founded Scharf, a boutique studio focused on brand communication, which I led until moving to NYC in mid-2024. I now work as a freelancer.
My approach to brand communication strategy is rooted in research and a robust technical foundation, fueled by the passion for delight and precision.
I also write The Foyer, a jewelry-focused newsletter, and Sala, a publication on brand communication.
Services
Art & Creative Direction
Brand Strategy
Brand Identity & Communication Assets
Product & Portfolio Development
Production Management
Campaigns & Activations
Print & Event Design
Graphic Design
Type Design
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