Having worked across the U.S., Europe, and Brazil, I bring an international perspective to my collaborations with startups and dynamic businesses. In 2018, I founded Scharf, a boutique studio focused on brand communication, which I led until moving to NYC in early 2025. I now work as a freelancer.
With a foundation in graphic design and business, I develop strategy, language, and visuals for brands. My work merges research, technical expertise, and material fluency.
I also write The Foyer, a jewelry-focused newsletter, and Sala on brand communication.
Services
Art & Creative Direction
Brand Strategy
Brand Identity & Communication Assets
Product & Portfolio Development
Production Management
Campaigns & Activations
Print & Event Design
Graphic Design
Photography
Type Design
Contact
- It's a meeting space to talk about jewelry and all the surrounding matters. visit
- An invitation for the curious, covering brand communication. visit
- Services I led the development of Oema's brand strategy, product portfolio, packaging, customer experience, social media and newsletter initiatives, emphasizing the brand's symbolic value and craftsmanship. visit
- Services Full-stack creative support, including photography for social media and sales asset design. visit
- Services Visual identity, brand strategy, and graphic design assets. Throughout my partnership with Zoba, from its founding to its acquisition, I delivered extensive services across all areas of the brand's communication. visit
- Services Collection concepting, product development support, and portfolio optimization. Copywriting across all platforms, including naming, website, and marketing content. Photography consulting and content creation. visit
- Services I managed every aspect of brand communication, including strategy, naming, identity, collection concepts, print design, collaborations, and event design. visit
- Services Consulting services for the jewelry brand focused on expanding research, enhancing the product portfolio, and refining the communication strategy. visit